This will be a year-end like no other. As you consider the many donations you’ll be soliciting during the last quarter of the year, you should be paying particular attention on major gifts. While personalizing and segmenting letters and conducting outreach is always important, there are many new elements to keep in mind with the added challenge of COVID-19. From developing themes and targeted year-end messages that stand out, to conducting effective virtual meetings and incorporating creative match challenges, you’ll have to be more creative, energized, and persistent to reach your goals. Attendees of this virtual workshop will be able to share ideas to get feedback and are encouraged to bring their most challenging asks to the webinar for input.