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Webinar Wednesdays: To B or not 2B: that is the new business question with Gillian Rightford
How would you categorise your agency - B2B or B2C?

The truth is that from a client’s perspective, most agencies are B2B because they sell their services directly to organisations and not individual customers.

So, can applying the principles and sales techniques found in B2B marketing, improve an agency’s new business conversion rate from both existing clients and new business prospects?

Gillian Rightford, Founder of Adtherapy (, in South Africa thinks so… And if you’d like to learn how, please register here for our next FREE Webinar on 29th September.


Gillian Rightford’s background is a mix of marketing, strategy, advertising, and leadership. She became co-founder and Managing Director of Hercules/DMB&B in 1994, and then Group Managing Director of Lowe Bull in 2000, overseeing nine companies in the group.

In 2007, she started Adtherapy, a Communication and Management consultancy, whose clients are both marketers and advertising/communication agencies, across the globe.

Gillian is a public speaker on various aspects of marketing, strategy, creative, integrated communication, and reputational risk, and is consulted widely by the international strategy community as a respected communications strategy expert in South Africa.

Each webinar will last 55 minutes including Q&A. Please register with your business email.

Sep 29, 2021 01:00 PM in London

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