CreativeBoost is a WorkInCulture series that teaches individuals working in arts, culture, libraries, and heritage, skills related to business planning and entrepreneurship.
This webinar focuses on leveraging your content to get your message heard. There are 4 stages to content - awareness, consideration, conversation, and loyalty (AKA the marketing funnel). We will critique other brands and personalities using the funnel so that you can flex your inner marketer and have a clear understanding of how to apply the funnel. We then discuss how to pick the right social channels for you and optimize your content with best practices to build your online presence.
Shinjini Sur (Shin) is an insanely energetic mindset architect and visual artist. She found her obsession of human optimization and mindset mastery after 6 years in the corporate world. Today she researches and practices human optimization and creates a space to exercise our minds. Currently, she refines her craft through her businesses, The Great Kind and Butternutbutternut. With 5+ years of experience in brand marketing at L’Oreal and PepsiCo, she has a deep understanding of how to connect with others through emotional storytelling. Shin's mission is to help shape and articulate your value proposition, so that, together, we raise our collective potential.