An online panel discussion
Tuesday 12 October, 6—7pm (UK)
'The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world.’ Publishers Association
UK publishers have always operated with an export mindset. Understanding international markets is critical to make a success of publishing operations: commissioning the right content, rights allocation, distribution, and marketing and selling the right products to the right customers.
Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas. Analysing: What are their market sizes? What is distinct about their regional, ‘indigenous’ publishing? Who are the competitors? What are their unique strengths, weaknesses, and opportunities? How are publishers innovating in those regions?
Director, Federation of European Publishers
Vice President & Commercial Lead: UK, Europe, & Middle East, Taylor & Francis
Alicia is the Founder and Managing Director of Singing Grass.
Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. SG provides in-depth research and insight, advises on business strategy and local partnerships, and manages PR and networking strategies for brands to maximise their potential in China.