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Using Behavior Change Marketing to Empower Voters: The Democracy Starts at Home Campaign
In this workshop, Dr. Grove will provide an overview of the Democracy Starts at Home campaign as a case study for the use of the behavior change marketing principles and framework for influencing voter behavior is specific groups. She will also provide examples of how to collect qualitative and quantitative data used to inform the campaign.

Jun 3, 2021 10:00 AM in Eastern Time (US and Canada)

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