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AABP | Thinking Big

Taking on the challenge to "never waste a good crisis", the leadership team at the Des Moines Business Record has rolled out some very impressive and important initiatives in 2020 including Iowa Stops Hunger, a yearlong program around how to stop food insecurity; rebranded and expanded their women in business newsletter into a multiplatform initiative called FEARLESS for Iowan women and the companies and allies that support them; and an executive-focused series on racial equity. Hear how the ideas were conceived, how the Business Record team worked with other divisions across their company, how strategic alliances were formed and the proposals were created to close big underwriting sponsorships and new revenue streams.

Speakers: Suzanna de Baca, Chris Connetzky, Sara Broan and Connie Wimer, DSM Magazine.

Sponsored by: AdCellerant

Jan 26, 2021 12:00 PM in Eastern Time (US and Canada)