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The Floor is Yours: keynote by Mai Nguyen
"Change Management with Insights from Brain Science"

In the modern era of international business, the ability that individuals and corporates can adjust and change is critical. But we can’t turn away from a fact
that change has a low rate of success. Only 25% of corporate change initiatives are successful over the long term. Old habits die hard. This presentation
discusses the neurobiology of change and the challenges we face in change management. It uses insights from neuroscience to shed light into the reasons
why change is so challenging and introduces a change management framework called STREAP-Be. This framework provides concrete strategies that can
help individuals and organizations to face the challenges of cultural adaptation and creation, reaping benefit from being in sync with the dynamics of
culture. A collective such as a company is not different from humans as a species or individual persons in the sense that its culture is both persistent and
evolving. Humans may find it difficult to change, but we are built to adapt. And we are the only the species that can do so deliberately.

Jun 13, 2020 10:00 AM in Amsterdam

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