If there is one thing which 95% of agencies really need right now – it’s revenue. And one critical means of generating revenue, is winning new business. But what’s the best way to do this? Everyone has a theory: cold calling and emailing? Inbound marketing? networking at events? Social media activity? PR? Search consultants and intermediaries? Conference speaking? Existing clients, or former clients? If you knew the answers, you could focus your resources better - and achieve more success at a lower cost.
Spencer Gallagher has the answers.
Last year, his agency-focussed consulting business, Cactus, completed a survey of more than 250 agencies in UK, to find out exactly where and how it is, that successful agencies most often win new business. Now, in 2020, he has collaborated with thenetworkone to produce a global version of the same survey. Do the same techniques work everywhere, or are some countries and regions really different?
The results were due to be premiered at the 2020 Indie Summit. Instead, they will be shared during this webinar. All participants will also receive a copy of the report.
Spencer Gallagher built, ran and sold a $12 million global agency, so he knows how it is done. Today, he runs Cactus, a UK based business consultancy, helping owners of small independent agencies to become mid-size independent agencies – typically growing from around $1 million to $10 million in revenue.
He is the author of the best-selling book, ‘Agencynomics.’ At the end of April 2020, Spencer and his partners launched Agencynomics as a social enterprise - a new global community dedicated to helping Agency people solve their challenges, by providing them with ethically sourced data and the knowledge to make informed business decisions.
Thenetworkone's 'Wednesday Webinars' are designed for independent agencies. ALL ARE WELCOME and they are all FREE OF CHARGE. Please register with your business email, so we know who you are. Webinars last 55 mins.