The pandemic forced associations to innovate on the fly—but what does intentional innovation look like on a long-term basis? How can your association build a culture that naturally supports innovation? What are associations doing now to proactively transform their future? Join association consultants Seth Kahan, Celisa Steele, Jeff Cobb, Bruce Rosenthal and Mary Byers as they discuss what they’re seeing in the field and what all association professionals can learn as a result. This panel of pros will help you frame the Innovation Imperative for your association going forward and provide thought-provoking strategies designed to inspire and encourage you as we move out of the pandemic.