Introducing a new Agency Hackers series – training sessions!
These are shorter, ‘downloadable’ 45-minute sessions on all aspects of agency life.
Have you ever realised the importance of luck in building a brand?
That’s what Andy Nairn, founding partner of Lucky Generals, is helping us focus on in today’s session – he’s even written a book about it.
“I did a bit research and I found out just lots of really interesting stuff about how we don't like to talk about luck in Western culture,” he says. “But actually, if you go to the heart of virtually all of business, marketing, advertising success stories, there's a little element of luck.”
“You don't have to just wait – you can actually do some stuff to help you increase your chances of success,” he continues. “You CAN stack the odds in your favour.”
He’ll be talking to us about:
• How to appreciate what you’ve got
• How to look out for opportunities everywhere
• How to turn misfortune into good fortune
• And how to practice being lucky
Join us in this session – and see how your luck can turn.