Thursday, February 25 | 2:00 PM - 3:00 PM MT
Join our huddle-style event where we’ll cover the lessons we’ve learned in the trenches of digital marketing measurement. A huddle-style event is a discussion format where all attendees participate by contributing their thoughts or knowledge on the discussion topic. The event will be facilitated by a moderator who will guide the discussion.
Topics we will discuss include:
-Differences between B2B and B2C digital marketing analytics
-B2B: Creative solutions for bridging the gap between online marketing and closed won opportunities
-B2C: Why attribution measurement still matters even though browsers are restricting measurement
-Testing strategies for individual channels like PPC, Email, Display, and Affiliate
-When is it time to utilize a tool designed for marketing analytics measurement specifically vs a more general website analytics tool?
2:00-2:10 Introduction and Announcements
2:10-2:55 Participant Huddle
2:55-3:00 Wrap-up and Closing