Story Packages – The People, and Process of Valuable Multi-Channel Content
It’s difficult enough to create valuable content on a consistent basis. It’s even more challenging to do so based on the demands of an entire organization. Add to that the diverse formats and channels we’re required to manage, and the task becomes truly daunting.
Let’s learn how successful companies are structuring their teams and their processes in order to successfully navigate today’s multi-channel world through the creation of Story Packages. More is required than simply building a successful content factory. Story Packages can scale, create value and be more easily measured across all desired channels.
*Why Story Packages are a new and important approach to framing your content marketing process
*How editorial groups come together to help create balance for content demands
*How to work the “molecular content” process in order to slow down the creation process, and speed up the production process
*Case studies of companies successfully using Story Packages