Agencies need to keep tabs on everything.
But is time tracking still the best method for this?
Like many others, David Schulhof, Managing Director of Red Hot Penny, uses time tracking to record key data – but he’s wondering if there’s a better way to do this…
“It can be easily manipulated, gamified and wrong. It’s also a legacy way of measuring, and I’ve noticed some agencies have started to do away with it,” he says.
“Do we only do it because we feel we have to do it?”
So, is time tracking “a bit old-school now”? Are there new, better ways to be doing it?
If you have the answers to these questions and have found a better method that works well for you, come along and share them with David and the rest of the Agency Hackers gang.