Ever thought about starting up in the USA?
3SidedCube is about to do just that – and Sophia ‘Puff’ Story has agreed to share her experience of setting up a brand new business in Chicago.
"For eight years, about 60% of 3SidedCube's revenue has come from the USA" says Puff. "So five years ago we flew to New York to look at setting up a US arm."
But they decided NOT to go ahead.
"We agreed that we weren't ready. It was far too expensive for us at the time, and we weren't confident we could do it."
Instead, the team spent a few years getting their UK business spick and span.
Now their business is in great shape. They have a super-clear niche, and 70% of their overheads are covered by recurring revenue.
In this session Puff will explain her journey towards getting a USA business off the ground.
Picking a city. They chose Chicago – not New York. We'll hear about why. (It's not just because Puff can live near the Home Alone house.)
The opportunity to stand out creatively. "In their comms – whether it's email, on the phone, or just the look of documents – it just feels like how it used to be 10 or 15 years ago."
Navigating a more formal culture. "Clients follow processes much more than in the UK. It's hard to pick up the phone and have an informal chat sometimes."
We'll also cover picking a visa, finding a network, and – yes – turning on the ol' British charm.
This is a great one if you're interested in adding a USA dimension to your business.