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#AH - How to Reinvent Your Agency Newsletter
It’s a cliché because it’s true: people do business with those they know like and trust.

Today, one of the best ways to build rapport and intimacy with your clients and prospects is to send a regular email newsletter.

• No, they’re not new.
• No, they’re not sexy.
• Yes, you probably have one already.

But there’s a very good chance you’re approaching email newsletters all wrong.

In this session we’ll cover:

• How to write emails people will enjoy. (You don’t create a lasting relationship by scratching the little itch you THINK somebody has. You have to scratch the big itch you KNOW they have – because everybody has them.)
• How to produce an email newsletter that people will forward to their colleagues.
• How to create ‘silent fans’ who will come to you when they’re ready to work with you.
• What to write about, even when you think you don’t have anything new to talk about.

There is no creature that cannot be lured into a trap with the right bait.

Join this session and come away with a clearer picture of how you can make your email newsletter stand out.

Jun 2, 2021 11:00 AM in London

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