Speaker: Theresa Lina, Bestselling Author and CEO of Lina Group
Are customers failing to see what sets your company or product apart? What is pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many companies or their products look alike. They are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.
During this engaging presentation full of success stories, bestselling author, Theresa Lina, will share a pragmatic, four-part recipe for becoming the Go-To in your market. Learn what companies like Tesla, Disney, Apple, Lego, Salesforce, and Amazon, and even an undertaking like the Apollo Space Program, have done to achieve their moonshots and dominate. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining, research-based presentation will help you develop your own plan for becoming the Go-To!