“Imagine your IP and assets, all this good stuff you have in your business, as ingredients in your store cupboard. You might normally use those ingredients to make a lasagne, when you could also be using the same ingredients to make something completely different.”
Erica Wolfe-Murray, managing director of Lola Media, helps companies squeeze every drop of juice out of their intellectual property lemons.
“Most agencies are largely building other people’s businesses - their clients. But the IP system and laws are actually there to protect creators and help them earn revenue from their creations. Agencies should be using this system to build their businesses too.”
“I identify what’s in an agency or studio’s store cupboard and help them mix things up to make something they can sell,” she says. “In other words, I audit the assets they already own to repurpose them in new, imaginative ways.”
Join us as we talk through exactly how to exploit these areas with Erica – you might be sitting on a creative goldmine.