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Webinar Wednesdays: Building a Brand – from the Inside Out
Speaker: Adrian Walcott: Managing Director, ‘Brands with Values’ and co-Founder, Noturningback2020

Brand owners, corporates and agencies spend a huge amount of time and money building brands that resonate with their customers.

Regrettably though, 80% of companies do not intentionally craft their own company’s culture.

All too often, this leads to copycat messaging and generic value statements which could apply to almost any company.

In 2014, Adrian Walcott founded ‘Brands with Values: a Cultural Alignment company.’ Brands with Values doesn't just talk about internal culture, it measures and analyses it scientifically. A proprietary methodology reveals and predicts:

- What are the key values that make up your company’s culture?
- Does the management vision align with the values and behaviour as seen by its employees?
- If two companies consider merging or forming an alliance, are their values and cultures compatible?

In this webinar, Adrian will explain his company’s unique decision engine, the Culture Decoder – proven to revolutionise how leaders attract and retain the best talent in order to create more productive, more profitable and happier workplaces.

As we prepare to emerge from the constraints of the pandemic, all business leaders have the chance to re-examine and re-set their companies’ cultures. This fascinating talk (with time for Q&A) will help you see your own company in a new light – and take advantage of this unique moment of opportunity.

About the speaker:

Adrian is a multi-award-winning Brand Marketeer with over 20 years experience, including Senior Leadership Roles at Eurostar & Barclays. Adrian’s specialism is in building brands from the inside out.

His company works with leading agencies in London including Mediacom and AnalogFolk, as well as Corporates like Clyde & VCo and Clarion, and NGO’s like The World Bank.

Each webinar will last 55 minutes including Q&A. Please register with your business email.

Apr 28, 2021 01:00 PM in London

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