Meeting Register Page

The Great Reset Fortnight Presents Ecoffectiveness: The Missing Measure
The Great Reset Fortnight, a series of events and workshops designed to empower communications professionals to be part of the fight against climate change, kicks off on 28th April 2021 at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’.

Key to ensuring the creative communications industry helps society and business to reduce its collective carbon footprint, is re-evaluating what it measures and celebrates as ‘success’.

The first event of the series, this virtual workshop will feature international industry experts from well known agencies Caroline Davis (Managing Director and Sustainability Lead, ELVIS) and Ben Essen (Chief Strategy Officer, Iris) who will share the Ecoffectiveness framework - a new methodology for analysing and the carbon impact of our work, and unlocking the creative strategies to do it.


The Great Reset Fortnight, organised by Purpose Disruptors Ireland will bring best-in-class speakers, innovators and thinkers from the worlds of sustainability, climate change and communications to give Irish advertisers, creatives and comms professionals the chance to learn more about the change this industry can exact on Ireland’s fight for climate change.

Join us for this event or sign up for the series here:

Apr 28, 2021 01:00 PM in Dublin

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