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#AH - What to Expect When You’re Expecting, While Running an Agency
Most agency leaders refer to their business as their baby.

But when you’re expecting a baby of your own, how do you juggle the two?

Grace Carter launched We Are Aphra in January 2018 – and had her daughter a year later.

“In the lead up to having my daughter, I couldn’t hide the fact I was pregnant. If I was going to meetings to pitch, I literally had to defend why they should work with me,” Grace explains. “My husband runs a business and no-one ever questions his ability, because no-one could see he was having the child. I had to justify it constantly.”

For a pregnant agency leader in 2021, there are still numerous bumps in the road.

• There isn’t enough substantial support.
• The work-life balance is even more difficult.
• It still feels like a taboo subject.

“My daughter has kind of grown up with the business,” says Grace. “It’s proving to her that if she has dreams and aspirations, she doesn’t need to ask if it’s possible, because she’s seen me do it.”

Come along to hear Grace’s story and share your own experiences too.

Oct 21, 2021 02:00 PM in London

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