More Than A Message: Outreach & Communication Planning
Even the most compelling messages won’t deliver themselves! This course explores modern outreach concepts such as market research, targeting, delivery, and engagement. You will learn how to give upper management and funders the “measurable results” they are demanding!
Part 1 (Feb 8). What Happens to Your Message Once it's Out There? You will discover how to predict the number of people who will notice your message, and how to measure their response.
Part 2 (Feb 10). Ready, Aim, Fire! or Ready, Fire, Aim? You will explore the basics of target audience research and how to choose among print, online, media, and face-to-face delivery.
Part 3 (Feb 15). Plan Your Work, Work Your Plan. You will dive deep into successful and unsuccessful outreach case studies, and learn to mimic the best practices and avoid rookie mistakes.