Agencies are always on the look-out for new business – but is your prospecting process really up to scratch?
Two people who know all about this and the best way to win those new leads are Katie Horvath and Lucy Snell, co-founders of Cherry Business Consulting.
“We’re very focused on lead generation and prospecting, so we’re always helping acquire new clients and kick off and build relationships,” says Katie.
And depending on the type of agency you are, that can determine what prospecting path you follow.
“If you’re a multidisciplinary agency, for example, you have to sell yourself completely differently because lots of other people are doing those things too,” she says.
As we’re emerging back into normality, it seems that business is booming more than ever – but will your current methods still be up to scratch?
“At the moment, it’s like a new business gold rush. I haven’t seen this many opportunities across so many clients for a long time, and that’s exciting. Agencies really need to get their ducks in a row now,” says Katie. “It’s all about working out how you can practically get out there.”
So, what is stopping you from being successful?
• Have your cold channels reached freezing point?
• Are your current strategies tired and in need of a revamp?
• Is your proposition in need of being redeveloped?
Join this session and share your problems, advice, and experiences with Katie and Lucy – you might even come away with a whole new perspective on your prospecting process.