Welcome to the meetup where you can learn all about Jobs To Be Done!
If you're unfamiliar with the concept, JTBD is a theory for understanding what motivates customers to buy a product. People want their lives to be better. They have a vision of where they want to go. But there are obstacles in their path. Customers hire products to help them move forward; to make progress towards their vision of a better life.
In this meetup we'll be exploring both the theory behind JTBD as well as how to use it practically in your business to build better products.
We're going to be hosted by the inimitable Andy Irvine (@andyirvine) from FreeAgent, and featuring talks from:
Kate Ho (@kateho), CPO/CTO at Valla (valla.uk)
Joe Leech (@mrjoe), Author, Psychology for Designers (https://mrjoe.uk/)
We'll then have time for Q&A and discussion about how to make JTBD work for you.
Any questions, give firstname.lastname@example.org a shout!
Code of Conduct:
Our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of event participants in any form. Sexual language and imagery is not appropriate for any conference venue. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of CodeBase.
By clicking the button to submit this form, you are consenting to the information you provide being used by CodeBase Ltd to contact you directly. We may share your information with appropriate partners in order to make relevant individual connections. We will not use your email address for Marketing purposes.