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HIVE MIND: “How Can You Prepare for Losing a Big Client?”
Realistically, we’re all going to lose a big client or two.

But how do you prepare for that hit?

“We started Immediate Future in 2004, and within a couple of years I’d won the account to do all the social media for a big name,” says Katy Howell, the agency’s CEO. “We continued that work for six years, but then they took their European HQ global, and we were let go. It was a bloodbath.”

This account was almost 65% of business, with Katy’s team of 24 being decimated overnight to just 6.

Thankfully, Immediate Future recovered, but not until Katy had made a lot of cuts to business and staff and burnt herself out trying to keep everything afloat.

“I’m now back in play but when you’re in the middle of the maelstrom, it’s very difficult to create a sensible plan,” she says.

So, what is the best way to prepare for losing a big client?

How can you focus on recovering your business, and what emotional support do you need to get you through?

And, in Katy’s words, ‘what the fuck do you do in that situation?’

Join us along with the rest of the Agency Hackers gang to share your experiences and help Katy plan for any future chaos.

Sep 28, 2021 10:00 AM in London

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