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Webinar Wednesdays - The BetterBriefs Report: a live presentation with Pieter-Paul von Weiler, Matt Davies & Vaughan Flood
33% of your clients’ marketing budgets are wasted, through poor agency briefs and mis-directed work.

Who says so? Marketing clients themselves say so, in an eye-opening new report published last week.

It’s based on brand new research and analysis by two of the world’s top agency strategists, Matt Davies and Pieter-Paul von Weiler; supported by Vaughan Flood of Flood Research in London.

The findings are shocking, but all is not all doom and gloom – because the authors also know how to do things better.

Between them, they have won numerous Advertising Effectiveness Awards (Effies) – Pieter-Paul alone has won fifteen! But like all good agency people, they want to help their clients, colleagues and fellow marketing professionals improve.

About this webinar:

Live from Melbourne Australia, Matt, Pieter-Paul and Vaughan will present the findings and conclusions of their investigation. You’ll hear the latest post-pandemic thinking on:

- Why 80% of marketers think they write good briefs, but 90% of agencies disagree
- Why creative agencies feel that most marketing briefs lack focus, clarity and inspiration
- How many marketing briefs are written to satisfy their internal audience, but don’t provide the information creative agencies need
- Why 90% of marketers admit their briefs change, after they are presented to their agencies
- Why six out of ten marketers admit to using the creative process to clarify their strategy
- And most important of all: what practical steps can be taken, by marketers and agencies, to improve the quality of briefs and therefore, the effectiveness of communications.

Find out more here:

The presentation will be followed by a live Q&A, in which you will be able to participate; and a free copy of the research report and conclusions will be made available to anyone who joins the webinar.

Each webinar will last 55 minutes. Please register with your business email.

Nov 3, 2021 01:00 PM in London

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