Hunters and farmers are words typically applied to salespeople. No more! Account Managers or “Farmers” must now hunt on the farm! According the Bain & Company it is 6-7X more expensive to sell a new customer than to sell into an existing one.
Your Account Managers are up against the best “Hunters” your competitors have to offer! Are you giving them the training, tools and competitive edge they need to go “deep and wide” in your strategic accounts? In this workshop, Butler Street will help you discover how to maximize the potential of each and every client relationship.
- Account management best practices and processes
- Why client retention is the new acquisition - why your current clients are your roadmap for growth
- How to develop a team that thinks strategically, not tactically
- Provide the solution to grow your most important accounts with executive visibility, account planning, and risk management.