By now, agencies have adjusted to the shock of the unexpected pandemic. Most have suffered a significant loss of income and anticipate that the whole of 2020 will be a tough year. Many have reduced current costs by furloughing staff, renegotiating office costs and reducing the use of freelance resources. 2020 will not be easy, but at least we know the problems we are dealing with.
Now is the time to plan for the longer term. Not just the ‘new normal’ of videoconferencing and increased remote working. But also, the financial fundamentals of your agency.
Esther’s presentation will focus on resetting your agency for growth with a particular focus on a more strategically sound approach to business development. She will draw on qualitative research into what the critical success factors for a thriving business are and share some results of a very recent survey on the financial impact of the pandemic on agencies.
About our speaker:
Esther Carder is a Partner at Moore Kingston Smith in London. MKS London is the best known financial accounting firm in the marketing and communications agency sector. They publish the UK’s definitive annual survey on trends and developments in agency profitability.
Today, it is also a member of the international independent accounting firms network, Moore, giving it a global perspective on trends in agency finance.
MKS also runs a growth advisory business, advising agency owners how to develop their businesses to maximise their value and profitability through sustainable growth strategies.
Thenetworkone's 'Wednesday Webinars' are designed especially for independent agency leaders and all are welcome. Please register with your business email address.
In the spirit of Covid-19 collaboration, they are all FREE of CHARGE and will be broadcast via Zoom. Each webinar will last 55 minutes including Q&A.