It’s the age-old question: what are clients really looking for in an agency?
While there isn’t a one-size-fits-all answer, we’ll be joined by Nick Haigh to give us an insight into the client-side of things.
“On a basic level, I want agencies to understand who we are and what we do,” says the Head of External Global Communications at BAE Systems Applied Intelligence.
“Our business unit doesn’t do ships, planes and submarines, but what we often find is people don’t realise that when they Google our name, and they focus in on things we have nothing to do with.”
So, what are some of the key things Nick looks out for when working with agencies?
We’ll be discussing all this and more, including re-pitching, procurement, the delivery process, and the biggest agency turn-offs.
Make sure to tune in and find out what clients really think of you…