"Getting Your Startup In the Spotlight"
Ever wonder how reporters decide what to cover? Do you feel like your company has a newsworthy story to tell but for some reason, you just can't cut through the noise? During this Lunch & Learn, former journalist turned PR expert Caitlin Copple Masingill will help you discover how to get your startup into the news media, whether your goals are local or national. Caitlin is the founder and president of Full Swing PR, and she's helped land her clients in the pages of the New York Times, Fast Company, TechCrunch, Forbes, and more. She lives between Boise and Missoula and is a proud Trailhead member.