Description: The supply chain is in the news and not in a good way. Shortages and price hikes threatening our economic recovery and supply chain managers are in the hot seat. Beyond being nice to truck drivers, the answer to a better, more efficient, resilient, secure, flexible and, cost-effective supply chain is better quality data: data that is unambiguous, attributable, and portable. Who, What, and Where are fundamental to any supply chain and there are simple open international standards that can provide supply chain managers with accurate, timely, and relevant information about trading partners, products, and locations: information they need to maintain a world class supply chain. This short webinar provides a guide on how to use standards to make a real difference in the quality of supply chain data, not next month or next year but right now.