By now, we hope the recovery of both body and mind is well underway after a season you may prefer to forget! That said, we’ve witnessed a level of grit, resilience and sheer that will serve this industry well into the future.
What you did and how you did it is extraordinary! SIA is even more committed now than ever to help suppliers, retailers, reps and resorts come together as a more unified winter outdoor community, navigate the uncertain times and plan for the future.
This spring SIA is launching member-only regional focus groups intended to create fruitful conversation on what industrywide progress looks like in the areas of climate, participation/inclusion and innovation. Moreover, members will be invited to share business related hurdles and opportunities in effort to better inform SIA on necessary member tools, resources and industrywide collaborations, including a Leadership Academy to support greater collaboration and thought leadership across the winter outdoor community.