During the pandemic, AAPI small business districts have faced a number of unique challenges, and one in particular has been the digital divide. Many immigrant businesses have struggled with utilizing online resources to apply for relief funds, setting up online ordering/ payments, or marketing on social media. As districts recover and reopen in the coming months, these struggling businesses will need our support with new ideas to creatively bring customers back. This webinar is for organizations wanting to hear concrete examples of ways AAPI small businesses can innovate with online marketing approaches and opportunities.
KŪHIŌ LEWIS of Council For Native Hawaiian Advancement will share about how Pop-Up Mākeke, a new online marketplace, have helped hundreds of Hawaiʻi-based vendors survive and thrive during the pandemic.
Tommy Wong & Trinh Banh of Good Good Eatz will share an example of how they showcased an Oakland Chinatown immigrant business using Instagram and supported their pivot to online ordering in culturally uplifting ways.
Niantic Inc, developer of the popular game Pokémon GO, is offering all AAPI-owned small businesses the opportunity to have their business featured within their game as a sponsored location for free for 1 year! 90% of the millions of players have visited a business because of a sponsored location in the game. Mikey Chang from Niantic will share how supporting organizations can help our AAPI businesses sign up for this innovative opportunity to draw traffic and attract customers as they reopen.