They say content is king, but why? What is the importance & impact of content creation on an audience?
Join our speakers from DDB, Tribal, Ogilvy, Our Grandfather Story and The Simple Sum as we provide a platform for content creators to discuss how to attract audiences with content as well as necessary business skills for this industry. Additionally, participants will also meet like-minded individuals within their industry and make meaningful connections.
There will be a brief roundtable discussion about the importance of content creation today and why companies should focus on content. After, we’ll split into breakout rooms to deepen the discussion.
Find out more about our speakers at: https://www.scape.sg/event/incontent/
Breakout Room Topics
Track 1: Working With Clients with Benson (Tribal) and Stephanie (Ogilvy)
- How to stand out as a content creator/agency
- Understanding clients and their audience
- How to get clients/how to pitch
Track 2: Creating Content For Users with Josiah (DDB/Tribal), Sophia (The Simple Sum) and Wenqi (Our Grandfather Story)
- Understanding the right content for your audience
- Using content to reach your goals
IN (Industry Networking) provides a platform to gather aspiring entrepreneurs, startups and professionals to build connections, exchange ideas and gain insights. Each event is focused on a specific industry.