As rapid changes are brought on by the advent of breakthrough technologies and by the challenges facing humanity, existing business models are to be consistently updated and reinvented. In fact, innovative business models need to be adopted, focused on generating novel state-of-the-art products and technologies that have not yet gained wide circulation, and on searching for new markets or marketing opportunities, which would allow to sell the goods and services produced in the increasingly digitized economy.
The conference covers various issues related to the challenges of digital transformation of global markets and the problems of digitalization of business processes. These global changes are inextricably linked with the quality of living, which leads to the emergence of new human-centered technologies in the new technological order of Industry 4.0. Effective management, including in industry, in the digital age is impossible without the use of the knowledge economy. The conference aims to attract experts from both the academic community and the real sector of the economy, providing a platform for exploring the global challenges faced by regional and global markets in the digital age.