Most writers’ love of storytelling does not easily translate to marketing those stories once they are published. Unfortunately, authors are increasingly responsible for their own marketing, a task most writers find boring, irritating, depressing, and often fruitless. In this presentation, William Kenower turns marketing on its head so that authors can take the skills and passion they have for writing and learn how to apply them to marketing. This is not a how-to-market presentation. Instead, it is a how-to-enjoy-marketing presentation. Once you enjoy it, once you stop being afraid of it, you’ll learn how to market your book the same way you learned how to write it.