Love it or loathe it, your future depends on your ability to successfully connect with Gen Z—which goes far beyond having a Twitter account and a flashy advertising campaign.
This presentation provides an enlightening look at spend-happy consumers and a practical plan to build Brand LoveⓇ.
• Understand the different generations
• Understand key drivers of Brand LoveⓇ
• The new journey for being useful
• Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity
In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands.
About our speaker:
Jeff Fromm is a Partner at Barkley, weekly contributor at FORBES and author of four books, including The Purpose Advantage (Idea Press, 2019), Marketing to Millennials (Harper Collins, 2013), Millennials with Kids (Harper Collins, 2015) and Marketing to Gen Z (Harper Collins, 2018). He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose & sustainability.
In addition to Jeff’s work consulting with major brands at Barkley he serves on the Board of Directors at Three Dog Bakery.
Thenetworkone's 'Wednesday Webinars' are designed especially for independent agency leaders and ALL ARE WELCOME. All we ask is that you register with your business email address, so we know who you are.
In the spirit of Covid-19 collaboration, they are all FREE of CHARGE and will be broadcast via Zoom. Each webinar will last 55 minutes including Q&A.