Your website is the cornerstone of your author platform, and it needs to work hard for you, 24 hours a day. Learn easy tips and insider tricks so you can spend less time battling technology, and more time writing. Discover the telltale signs of a dated website, and design trends for 2023. Clarify your key Call to Action and where to place it, so you connect with your readers and sell more books. Finally, get practical tips for how to stretch your website budget. This low-jargon session is ideal for both improving your current website, or starting from scratch.
About the speaker:
Pauline Wiles is an indie author with six books published. Her day job is helping authors and writers create attractive, effective websites. She noticed others were often overwhelmed by this task and loves to dispel some of the myths around how difficult a web project should be. Her professional resume includes teaching computing to adults on both sides of the Atlantic, as well as entrepreneurship education and marketing analysis. Pauline is a board member of BAIPA, the Bay Area Independent Publishers Association.
6:30–7:00 (CT) Virtual Happy Hour Networking—drop in any time before the meeting to say hello (and test your audio and optional video)
7:00–8:30 (CT) Presentation and Discussion
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