In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It is now a business imperative that helps to reduce costs, reduce energy consumption and improve performance. But it is also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.
-Role of the marketer as a steward of sustainability change - reaching investor, customer and employee audiences and giving voice to future vision and strategy.
- VOC: what is driving customers and investors to prefer companies that are taking action on sustainability?
- ROI: how are companies making the connection between what’s good for the business and what is good for the world?
- Entering the sustainability conversation from a place of authenticity.
- How to operationalize sustainability marketing amidst internal and external expectations.
Meg Salzetta | JLL
- Head of Marketing for Sustainability
- Prior to joining JLL, Meg independently advised professional services companies on growth, corporate social responsibility and transformation
- Previously led EY global marketing communications, strategy, purpose, brand and change management
Andrew Miller | Johnson Controls
- Vice President, Global Marketing Strategy and Operations
- Leads Johnson Controls marketing and communications strategy to drive organic growth and establish a common operational framework across the worldwide functions
- Led marketing and communications at AON and previously worked in consulting, financial, and professional services
Philip Black | gyro
- Senior Vice President, Strategy
- Has led strategy for B2B brands such as Accenture, Grainger, Grant Thornton, Johnson & Johnson, JLL, Moody’s and Vanguard