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Sustainability Marketing: What Every B2B Brand Needs to Know Now
In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It is now a business imperative that helps to reduce costs, reduce energy consumption and improve performance. But it is also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.

Discussion Topics
-Role of the marketer as a steward of sustainability change - reaching investor, customer and employee audiences and giving voice to future vision and strategy.
- VOC: what is driving customers and investors to prefer companies that are taking action on sustainability?
- ROI: how are companies making the connection between what’s good for the business and what is good for the world?
- Entering the sustainability conversation from a place of authenticity.
- How to operationalize sustainability marketing amidst internal and external expectations.

Special guests:
Meg Salzetta | JLL
- Head of Marketing for Sustainability
- Prior to joining JLL, Meg independently advised professional services companies on growth, corporate social responsibility and transformation
- Previously led EY global marketing communications, strategy, purpose, brand and change management

Andrew Miller | Johnson Controls
- Vice President, Global Marketing Strategy and Operations
- Leads Johnson Controls marketing and communications strategy to drive organic growth and establish a common operational framework across the worldwide functions
- Led marketing and communications at AON and previously worked in consulting, financial, and professional services

Moderator:
Philip Black | gyro
- Senior Vice President, Strategy
- Has led strategy for B2B brands such as Accenture, Grainger, Grant Thornton, Johnson & Johnson, JLL, Moody’s and Vanguard

Jul 29, 2021 12:00 PM in Central Time (US and Canada)

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