“Imagine this. You’re a UK agency based in London, with no international staff and no language skills in your business. Your clients have just asked, ‘Can you do German?’ What are you going to say to that?”
Are you majorly missing out because you only “do” English?
“Language is actually an unforeseen revenue model,” says Mark Alford, director at Managed Language.
“The moment you land an international brand, it's not just one execution, it's 17,” he says. “Suddenly a deal you've got on the table for £25k turns into £350k, because it's multilingual.”
Join us as Mark explores how to tap into international markets using a language-first approach, and why translation agencies can be harmful to your brand.