Today’s consumers want their purchasing power to be able to change the world. It isn’t just millennials or the “dark green” consumers that care about environmental impact; these values are now mainstream.
The term and practice of “regenerative agriculture,” is growing fast and was listed as Whole Foods Market’s Top Ten Food Trends in 2020, but what is "regenerative agriculture?"
Regenerative Agriculture, is all about using the food we purchase, source, and eat to be a force for good. It’s about improving soil health, sequestering carbon, increasing water tables, improving wildlife habitat and fostering biodiversity.
Please join the Pet Sustainability Coalition as we have a discussion with David Rizzo, the Chief Operating Officer of the Savory Institute’s Land to Market Program. David has years of experience in both regenerative agriculture, in the pet industry, having held positions at Zuke's, Merrick Pet Care, and Nestle Purina. We will be discussing how regenerative agriculture isn't just a trend, but an opportunity for pet companies to use their ingredient sourcing as a source for good, while meeting consumer's growing demand for traceability and sustainability in their products.
After the presentation, PSC members will have the opportunity to attend a PSC-members only networking session with the webinar's speakers, the PSC sustainability and member experience teams, and fellow PSC members.