Google advertising can jump you to the top of search result listings, and it is available to qualifying Non-Profit Organizations at no cost. In addition, it is one of the most effective types of advertising because it captures people in the moment they are searching.
At this session you will learn how to:
• Apply for the Google Grant program, giving you $10,000 / month in advertising credits
• Set and make the most of your search engine advertising budget
• Get your ads to appear in the best spots without paying the highest price
• Refine your product/service keywords, PPC ads and landing pages so they boost your results
• Target the website traffic you're after, whether it be volunteers, donors, or people to use your services.