Description: You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a price is just a number. All of the magic happens behind the scenes. Come hear this session to gain a new perspective on the most powerful yet misunderstood leverage you have.
Mark Stiving, Chief Pricing Educator at Impact Pricing