For the month of July our Marketing and Technology meetups blend together and grow to bring you a 5 week social media focused series. Social media is an important part of every business. It allows you to reach and engage with your customers — no matter their location. When you put social media to good use, you generate brand awareness, sales, and foster loyal relationships. Our five-part series taking place every Thursday in July from 1 to 2 p.m. Eastern time will cover everything from the basics, to rocking awesome videos, saving time with scheduling too and tracking your success...and if we missed something you’ll have the chance to ask about it! Separate registration is required so please sign up in advance here.
7/1: Need to Knows and Best Practices– Starting with a good understanding will smooth your path to social media success. This session will focus on purposes for each platform, target demographics, various post options, best practices/tips & tricks, choosing hashtags, and tracking what's trending.
7/8: All About Video - Video based social media is growing more and more popular and it doesn’t have to be overwhelming. We’ll cover TikTok, Reels, Stories, Going Live and more and leave you ready to say, Lights, Camera, Action!
7/15: Getting Organized – So many platforms, so many options, so much awesome content to post and only so much time in a day. Learn how to make it a bit easier by tweaking existing content, using scheduling tools and creating a social media calendar.
7/22: How do I know it's working? – Well, you’re doing all the things, but how do you know if it’s successful? Learn about some common benchmarks and available analytics.
7/29: Ask Anything! We tried our best but surely, we didn’t cover it all! Come ask our panel of bookseller social media superstars your questions.