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#AH – Running An Agency Podcast: Is The Juice Worth The Squeeze?
Podcasts. Everyone’s got one - and if you haven’t, you’re probably in the middle of developing one as we speak.

While a lot of agencies have one, does anyone actually listen to them?

The equipment is expensive, the editing is incredibly time-consuming, and that’s before you’ve commissioned artwork and uploaded it to various platforms.

And this might not be paying off if you only have a few downloads per episode.

In this session, we’ll hear from several agencies who have developed their own podcast, and ask them, how is it really going?

We’ll cover:

* Production costs - and if they’re worth it
* How they’ve encouraged their target audience to listen
* What objectives they have for their future output

If you’re interested in setting up your own podcast, or need some advice on ironing out the kinks, just like, rate and subscribe… and sign up for this session while you’re at it.

Nov 16, 2020 11:30 AM in London

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