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#AH - How Do You Encourage Commercial Thinking in Your Team?
As an agency leader, it’s important to focus on the pounds and pennies.

But while YOU are thinking commercially, is the rest of your team on the same wavelength?

This topic raises several questions:

• Agency folk tend to be more creative, but do they sit down and think about the pound signs too?
• Do the rest of your team truly understand what goes into a business financially?
• What level of financial information do your team actually need to know?

“I came off a phone call with one of my team recently and I thought to myself, ‘I wonder how much they actually understand the commercial aspect of the business’,” says one agency leader.

“I don’t know how commercially aware teams are, and are supposed to be, especially employees at a junior level.”

We’ll be chatting about this commercial conundrum in more depth – come along and share your thoughts and experiences.

May 14, 2021 11:00 AM in London

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