Webinar Wednesdays - Parents purchase, kids inspire: Helping you to develop your media tool kit for kids, with Giraffe Insights
Giraffe Insights will be sharing the latest insights from their international media viewing study, speaking to 3,500 kids and parents across 9 different markets in order to showcase the power kids have over purchase decisions within the household and the way in which you can effectively reach and engage this important, but often forgotten, audience.
Giraffe Insights use multiple approaches and methodologies to elicit the greatest insights from kids and parents - including diaries, digital ethnography, surveys and interviews – to produce powerful data.
Giraffe Insights typically source information for creative agencies, media agencies, PR agencies and all kinds of social / digital agencies. Indeed, their research is useful for any agency leader, strategic planner or creative whose clients (or prospects) provide products and services used by children.
About our speakers:
As Managing Director at Giraffe Insights, Maxine Fox leads a dedicated team working across a number of disciplines. With over a decade working in research, she has become an industry recognised specialist in speaking to kids, young people and families to elicit the greatest insights for brands.
Sadie Buckingham, Insight Director at Giraffe Insights, has extensive experience of working across many different sectors, conducting research both within the UK and internationally. As a leader in quantitative approaches and analysis, Sadie manages projects throughout their entire life cycle, providing brands with the assurance that budgets are being spent in the right areas and that strategies are informed rather than predicted.
Thenetworkone's 'Wednesday Webinars' are designed especially for independent agency leaders and ALL ARE WELCOME. All we ask is that you register with your business email address, so we know who you are.
In the spirit of Covid-19 collaboration, they are all FREE of CHARGE and will be broadcast via Zoom. Each webinar will last 55 minutes including Q&A.