In this presentation, Feras Irikat, Director of Design and Marketing for Lunada Bay Tile,
will teach participants how to practice the science of creativity in everyday life and
business practice. You will also learn how to implement innovation not just into your
business but even broader how to implement innovation into all areas of our life. Are
you ready to take the path less taken?
Learn how to embrace and implement the culture of innovation as whole and how to
make it a part of your business and entire team.
• Participants will learn the importance of embracing and nurturing the culture of
innovation in their life and business practice (Innovation vs Invention, you can’t
invent every day, but you can innovate every day)
• How to process info and trend signs in the mindset of an innovator (5 steps)
• Participants will be able to capture, gather and process knowledge, drivers and
other research materials.
• Participants will learn the science behind creativity and how to improve their own.
**INVENTION VS. INNOVATION: THE DIFFERENCE
In its purest sense, invention can be defined as the creation of a product or introduction
of a process for the first time. Innovation, on the other hand, occurs if
someone improves on or makes a significant contribution to an existing product, process