The exhibition industry is built on understand our customers. We have been using intelligent data to understand our attendees and exhibitors at face-to-face events for years. Today, there is more data and customer insight about our communities than ever before, thanks to organisers using digital event platforms, tools, and technology partners. But the big question is - who owns and controls all the data that empowers organisers to better serve the customer? And, how is that data protected from misuse? Join us in this session to hear more about the 'data debate' from the perspective of some of the world's leading organisers.