working from home is the best thing for me,

Influence model is interesting. Are you able to share your notes?

Yes Robert

Well done Gabriel!

That was a brilliant presentation Gabriel. Eye opening.

I agree it's important to understand the clients goal away from just a particular project.

It is important to build relationships across the client staff...CEO, procurement, marketing etc. Dependency on one or few levels results in agency losing relevance quickly.

The respect and aim for growth can come from both parties. No harm in that

Always great joining ISA webinars, I leave with great industry insights. My question is how do you build rapport with clients especially when you are joining a team that has been working with the client for years? Is it about the effort you put in or is it a time thing?

I think the engines of Agencies are Creatives.. who are feelers and Clients naturally are thinkers with clear business objectives.. the relationships and balance of influence between both parties is key as ultimately output developed by the agencies will help deliver the business objectives

Gladwell's book “Outliers.” - It takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials”

Interested before Interesting

thank you all

Thank you

Cheers!

Thank you everyone!