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Hi all, good to see some familiar faces
So far nearly 70
So you were in Human League?
Jothan was also Keyboardist for Stevie B.
Welcome Everyone, thank you for joining us today
Jeff needs 1 hour to describe his background.
He meant that literally - Jeff's got an amazing background
Rubens seems to be chatting with just the panelists
I am the conservative one of the bunch :)
We will definitely get less GEOs this time.
lots of brand usage. agreed.
amazon comes to mind
An alternate way of asking that question is: What issues does ICANN need to settle (i.e., get community consensus) before proceeding?
Brands - its the quality of the domain not quantity and brands use tech to make their sites available in each of the territories that they operate in. They do not make money with domains they make money from the products they sell and within the industries that they operate in. They do not operate in the domain industry
What ICANN can do and what they will do are two different questions.
Kurt, I believe the only open issue to be closed generics. And this one will need a decision to be made without community consensus.
@Rubens + application fee, but not much else
They need to staff up with personnel that know the program and have experienced it from the outside. Right now, they have left everything with staff that are internal looking in nature.
Board members have suggested the ODP should streamline the implementation
And the amount of work is questionable - most of the rules are already in place
Sounds as if Jeff may be recommending an "evergreen" cycle(s)
Churchill said Perfection is the enemy of progress - AGB does not need to be perfect to get brands started on the build up to submitting an application when the window finally opens. brands will also be interested in IDNs especially the global ones
80-90% of recommendations are simple to implement to
ICANN could go quickly if leadership decided it was a priority. Agree, they need external leaders for next round with a mandate to get it down.
There should only be the need for one draft AGB published for comment, before the final AGB is delivered. No need for 8 versions
By 2025 every possible domain extension will be on at different blockchain based platforms. Does ICANN "officially" recognise the potential for these kinds of name collisions?
Also agree with Martin. the changes are not material. Tuning execution is their only major task.
Does anyone know how the IRT fits into the sequence of events? Does this happen after the ODP is complete or can it happen in parallel?
@Arif — No. There is no position from ICANN at all about blockchain domains afaik
Underserved regions also need the maximum time to assess an application - ICANN can issue information before the ODP to raise awareness
I wonder if ICANN is looking at Handshake for inspiration. The rolling application process reminds me of how Handshake gradually released names.
In theory Donna, an IRT cannot be formed until the policy is "approved".
And if the policy is not "approved" until after the ODP, then that dictates the timing
ICANN doesn't have significant numbers of registrars in underserved regions.
I understand the theory Jeff, but my concern is that the ODP will go beyond six months and the IRTs are generally open-ended. It would be good if there was a way to do the two in parallel.
@john - that is true and they keep putting obstacles in the way for registrars in those regions rather than making things more accommodating without sacrificing quality
The ICANN community can work with ICANN to improve outreach and awareness - should not just rely on ICANN
@Martin - I agree, but ICANN has never really operated in that fashion. They typically go into their silo until they have a document/product they believe is ready for public consumption
So working with the community is a change in philosphy
@Jeff and prospective registrars become ccTLD registrars instead and outsource gTLD registrations. It is a very different market to the 2012 round.
Indeed Phil, most of the outputs are not significant changes
80-90% is relatively straightforward
@Martin glad you are here - what is the URL for the Brand Registry Group website so folks can learn more about brands
No more celebrity parties?
Seems like the name registration process could benefit from Vickrey-style auctions
@Jim I resemble that remark...
Most new generic strings of interest will likely be crypto-related.
@Jim - Celebrities are good after the fact, not before ;)
Thanks Jothan - I still have issues with train in tunnels affecting connectivity but here is the link https://brandregistrygroup.org
I agree with Jothan.....I just didn't want to name them ;)
@Paul - we hopefully will get to that - Vickrey Auction vs. Dutch, etc.
Use Coupon Code :JothanFrakes
Arif that there was funny
The application fee is a drop in the bucket for operating one of these.
like and subscribe lol
@Kina - great question. This is a "pre-approval process" for the next round not a certification.
So, they way it was written, no
Evaluations should also be streamlined so there is capacity to cope with higher demand, if it occurs
OOoh thank you Dawn
I couldn't recall the URL for that off the top of my head, I'll add that to my answer to Kurt Pritz in the Q&A Pod
there's also makeway.world
for information about .brands
There's also a sword of Damocles effect with .WEB gTLD. If it goes live before the next round applications open, it could cause a surge of applications. The 2012 round didn't have a kind of "brand" champion for new gTLDs.
Also there is https://www.makeway.world/ as a place that tracks .brand launches
oops missed that someone else had mentioned that
Has ICANN ever considered awarding a TLD based on something other than highest bidder?
There are some great resources for highlighting visible use cases as included in the chat but there’s a lot of innovation that does not relate to websites/visible usage but performs critical support for new products and service delivered securely by organisations to their customers
@ Arif Yes the prior round was RFP (.aero, .museum, .info, .biz)
Lots of resources. BrandTLD.News we have a showcase
@arif Sure... there was a concept in the 2012 round of community applications being placed ahead of standard TLDs in review
Costs go beyond the application fee.
for sure @donna
Advice: Applicant needs to tell ICANN Board to get on with it.
New gTLD domains tend to be more purposeful, less speculative and minimise abuse, volumes are not relevant
Agree Martin. If you want this to happen in a reasonable time period (it's already been 10 years) the Board needs to understand that there is demand and the longer it takes to introduce more TLDs into the market it disadvantages new entrants.
@Martin Are you sure?
Telling ICANN to move on is always good. But getting ICANN to allow the community to help them move on would be a great start.
I have reduced my orgs domain portfolio by over 50% regards defensive domains because we have the .sky tld
@John, @Martin is mentioning Brand TLDs.
There's one piece of advice that should be given to each applicant: be prepared to lose everything and remember that renewals are life.
If ICANN continues to operate in their silo doing everything themselves, then it will not proceed quickly.
@Rubens The wider new gTLD market (based on the July survey that I just ran) looks very different to those aspirations.
Nice work @dawn. Huge part of the ROI
Those brands had no digital or infrastructure leaders with a business case. IP consideration only.
Right. Brand application for defensive purposes rather than active use of the TLD.
Much of the fear that drove brand gTLD applications in the 2012 round was generated by the Domain Tasting problem where IP owners were getting hit by infringers.
Also important to remember that there were significant delays after the application window closed that lead to applicants dropping during this time. Hopefully that won't happen next time around.
@John - agreed/
Nice chat, good insights
Thanks everyone! :)